Below is a selection of work for NorthPark Center while working at Banowetz + Co., Inc.
Print + Outdoor Advertising
Responsible for all print advertising in multiple publications, along with the billboards for each spring and fall campaigns. Seasonal fashion photography was centered around art and shot in museums across the country. I took all the final retouched images provided by the photographer and created layouts based on the approved campaign style inserting all selected image into layout options for the client to review and edit. Managed all of the client edits during this process, and once final selections were made I managed the production process for all print ads and billboards.
NorthPark Handheld Directory
Redesigned brochure from a large broadsheet folded format into a 4”x 9.5” saddle-stitched brochure with a maps that roll folds to extend from the interior back panel. I also created all artwork icons used on the maps that portray the landmark artworks that can be viewed while visiting NorthPark. Updated quarterly, I was responsible for all updates, retouching images as needed, producing the final mechanical and approving color accurate printer proofs to deliver printed brochures on deadline.
NorthPark The Magazine
Our small team created six issues of NorthPark The Magazine for NorthPark Center from 2017 through 2020. Each issue was centered around luxury fashion and accessory photography along with art and human interest stories. I was responsible for managing all aspects of production by creating the final layouts of each issue, processing the photography across multiple shoots, to the minor final retouching and color accurate proofing for all images.
NorthPark Digital Gift Guides
Once a homepage design was selected I was responsible for creating all supporting graphics for all aspects of holiday gift guides for NorthPark Center highlighting products in multiple sections for each, along with banner ads and an email campaign. All images were removed from backgrounds as needed and set upon an established grid system ensuring all credit information for each item is correct.
All work shown here was executed while employed at Banowetz + Co., Inc.